UK based makeup artist, skincare specialist, beauty blogger. She is the founder of the Podcast series

Makeup Secrets for Business

Dressing for success and great images on social media platforms will always enhance your professional image tenfold. With 3 seconds to make that all important first impression, when walking into a office, boardroom, classrooms, networking events, we now have to ensure our online images also deliver tremendous impact immediately. Professional guidance and care should not be underestimated and these Top Beauty and Makeup tips will see you groomed and professionally ready for those online Skype, conference calls, and Live presentations. 
Every aspect of your image should be a reflection of your business, and the Company you represent, start with minimal makeup application, this will give you more confidence and competent skills especially for photographic and media images. Try using professional makeup brands to emphasise your natural features, enhance further with  softening colour choices and cosmetic textures that will enhance your skin tone.  Warm powders and creamy textured cosmetics will flatter if you are in harsh office lighting, bringing attention to your complexion, and eyes.


Our skin will immediately benefit from a daily refreshing dose of cleansers, fragranced facial mists, exfoliators and nourishing moisturizers should be used on a regular basis to deliver a healthy youthful glow. Always use the best products for your budget I would highly recommend a detox to your skincare regime, smooth away dry skin, blemishes and premature ageing by returning to the professionals for advice. For the best results your skincare routine should be one of your most important beauty considerations, seek a recommended facial specialist to determine your skin type, and skin condition. Many of the cosmetic houses and therapists offer this service and sometimes will include a free skin consultation check out your local department stores and salons. With so many wonderful brands available you will need to research to make an informed choice. 

The rule of cleanse, hydrate and repair still remains an important route to retain a healthy looking skin. Remove all traces of makeup every evening and ensure your skin receives any additional vitamins, repair, nourishment and sun protection. Using the correct moisturizer will assist in keeping the fine lines of dehydration to a minimum. Remember the additional use of a sun protector with a high SPF (Sun Protection Factor) will give your skin great protection from further UV damage which is detrimental to all complexions.
Maybe now is the time to update your skincare routine to ensure great results when applying makeup, you are your business do it justice with the best Cosmetics for you.


The look and shape of your face can alter drastically, when on camera, defined and perfectly arched brows enhance your features, creating a lift to the eye area. Once your brows have been shaped and groomed by a brow specialist, keep the shape maintained by removing any stray hairs with tweezers daily. To create a great shape, start at the middle of your brow with brow pencils, powders or waxes and aim to fill in the arch. 
To achieve great images for social media, it is important that the brows are groomed and defined by an expert technician, who may choose to achieve your shape by performing a series of techniques including colour matched tinting, threading, waxing and tweezing. Those that prefer a more defined shape may use micro-blading. 
Your makeup application will also require less preparation time when getting ready for that important meeting. Use light natural strokes that resemble real hairs, when trying to achieve a natural brow, the use of a tinted brow gel will hold the hairs and give a 3D colour effect. 
There are many brow serums that have had extensive rave reviews, which can be flattering for those who have thin, or sparse brow hair. Tinting your brows delivers intense colour and lasts up to 4 weeks, fantastic treatment for those who travel and do not have time for the salon.Those that prefer a more defined shape may use micro-blading but, always ensure to use a fully licensed professional


This is a must beauty secret to open the eyes and create the illusion of fuller, longer healthy lashes, especially for those who have not joined the army of women who love lash extensions. Keep the bright coloured mascaras for your days at home but black brown and dark navy can greatly accentuate the eyes. I wish that all mascaras added, thickness and volume, with exceptional water resistance and conditioning formula's, but they don't so establish your favourite look for your lashes and make this a beauty must have. The availability and choice is outstanding, choose a brand that doesn't get clumpy, and leave the raccoon eyes to the novices by adding a thin layer of primer to the base of the eyes and the lids, this will cut down on creasing and smudging. The shape of the wand delivers that all important blast of intense colour to those lashes, and is important in your ability to rotate or wiggle the wand, practise and find the best technique.

Do not to pump the mascara as you will allow air and bacteria into the opening of the mascara and possibly contaminate the product. Once you have completed your lash application let them dry, and for a much fuller look apply another layer to MAXIMISE the effect..


Have fun selecting the best blusher for your skin type and face shape, contour carefully using powder, stick, naturally flattering corals, soft rose toned palette, or for ladies of colour radiant brown and copper shades look amazing. Shimmers are great for creating those stunning cheek bones, with an illusion of natural highlight just above the bone to add shine especially with bronzers. A pop of blush on the apple of the cheeks will add immediate warmth to your skin tone, swirl the brush causing the pigment to give a great payoff (shine and density) 
Avoid harsh reds, electric bright pinks which under office lighting, can have the opposite of your desired look and offer on camera a overused and painted doll look!  Use a fan brush to create an even and smooth application, keep your blush directly within your eye line using celebrity makeup artist tricks. 
Layering is the best trick, find the perfect shade for your business functions, tap the brush before application to take off the excess powder and slow light sweeping action will deliver the best results.


Gentle exfoliation of the lips will ensure that the lipstick application is always smooth, always use sun protection in this area as the lips have the thinnest skin and can easily burn. Lip balms and lip oils will condition and repair dry chapped skin. Choose a shade that will compliment your natural makeup look without being too harsh or overtly sexy on camera. Keeping the focus simple, remember lip liner is not always needed, however to enhance the cupids bow with precision start in the centre of your lips with a sharpened lip pencil and work out to the corner blending with a clean lip brush, blend, then blot lipstick this will ensure a longer lasting finish, then blot again.

I trust you have fun creating a new online makeup image and learnt a few tips, but if you would like more information, I provide personal makeup shopping assistance, makeup lessons for media and special occasions. Book TODAY for Makeup Masterclass Lesson and learn to apply your makeup like a PRO!

Makeup MasterClass Bromley

The Networking Cupper Exhibition 
 Makeup Masterclass with Cheryl Huggins Pro Makeup Artist

SAVE THE DATE 20th April 2018
The Networking Business Expo is arriving in Bromley 
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 Makeup demonstration learning HOW TO create an effective and professional makeup look, for special occasions, including business images for your online business and social media platforms.

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