UK based makeup artist, skincare specialist, beauty blogger. She is the founder of the Podcast series

FaceClays Summer Sale

 Are you ready for brighter glowing skin?

Diary DATE  20th July FACECLAYS Skincare 


London Makeup Artiste and Beauty finalist, Cheryl Huggins will be collaborating with some of the best Entrepreneurs in the UK 

WHERE: at the I Do HandMadePop Up Shop at the Iconic London Victoria Train Station SW1 where they will be selling their brands products, on the station concourse in this iconic location from 8th - 21st July. 

I am really looking forward to sharing my beauty and makeup tips, with you, as well as demonstrating the popular items from my 'natural holistic beauty', as well as The Home SPA Facial kits.

Why did I create the FaceClays skincare brand?

Having sensitive skin, hayfever allergies always left me itching with irritated skin, especially in the Summer months. My skincare routine had to be easy, soothing and contain no perfume or toxic additives, my mother and I blended a few creams and potions that contains few ingredients and uses simple formulas that are as pure and without lots of hidden ingredients and additives. The routine I have been using was of a holistic nature and adapted plant based history, and included the use of basic oils and mixtures of creams. A Caribbean mantra handed down from my mother and many grandmothers. 

The main thing I learnt was to keep the routine SIMPLE, and don't pick at your blemishes, my mum is now 90 years old with the most amazing skin, she still has her weekly manicure, with a Rosemist spritz to complete the ritual.

With a sensitive skin type, I am prone to allergies, dryness and irritation, this includes all of my family, especially my son.  I have always loved the feel on my skin of non-toxic textures, non- perfumed products, that are cruelty free. I grew up mixing and blending oils, using the best flower based ingredients, watched my Mum using including Botanicals and plant goodness, just like the ancient queens, Cleopatra and Nefertiti.

All the products in the capsule range are hand-crafted, organically derived, cruelty free, and housed in sustainable and recyclable packaging. I created my essential spa kit to give yourself time to enjoy those special moments of relaxation. We must take time to indulge in a weekly clay mask, a rejuvenating  foot or bath - soak, or a moment of spa bliss to uplift and inspire your holistic journey.Once you have experienced a deep treatment cleanse with clay masks, refreshed and rehydrated the skin with a pure Rose mist to calm soothe your complexion  you will understand the power of botanicals. Listen to your skin, start with the basics and use your rituals to balance and define your skin health. 


It is a combination of using natural earth clays that have kept their healing ions, harvested from the purest mountain quarries in a eco-friendly system to cleanse, detox and heal the body. I created them to use with the gentlest organic oils that are sourced for their concentrations of vitamins and minerals. 

The pureness, of natural elements, smooth, balance and improve skin texture, it is perfect for those who wish to begin a cruelty free, vegan friendly, skin health journey. Using essences, natural vitamins, anti-oxidants, and nourishing ingredients you can begin to repair the skin's microbiome, skin barrier with minimal additional chemicals or toxic additives. 

I am so proud to use products and ingredients that are aligned with the ecocert, leaping bunny and vegan friendly suppliers, this makes the product suitable for most skin types, all ages, men, even those with beards and teenagers.


If you are prone to breakouts and blemishes we GOT you...dryness, flaky or sensitive skin types, menopause, mix the green detox clay or the white radiant clay, apply and leave for 10 will control the oil content, take down the irritation and soothe the skin gently, no dry skin with these 100% natural clays.

Are you a lover of facial massage, our clients love to relax with the intention of wellness, and indulgent beautiful treatment oil, coupled with a clarifying foot soak and self massage, using the healing Bath Salts the perfect end your day! 

I cannot wait to SHARE my Beauty Secrets and the purest of botanical ingredients with you  ALL, visit the stand to sample the holistic delights of natural skincare.

If you cannot make it on that day, I would love you to go online to find out more about the clean formulations that I enjoyed creating.

Visit me @cherylhugginsmua on instagram or visit my Website

#skincare #faceclays #naturalbeauty

Kisses and Hugs 

Cheryl x

Cheryl Huggins is a finalist at the prestigious 

London Hair and Beauty Awards 2024

This recognition further confirms my personal commitment, to providing exceptional Makeup Artistry and Holistic Skincare services.

I am so excited to be nominated for the London Hair and Beauty Awards 2024, this has been a special moment for me to share the news of this exciting opportunity, after the devastating effect of the Covid Pandemic on the Beauty Industry since 2020 

I enjoy using my 30 years career and qualification to creating and sharing beauty and skincare knowledge to clients, especialy with tips on how to feel and look confident in front of the camera, and for public speaking. 
When you are officially recognised by your clients and peers and chosen as a finalist it comes as a shock!

On many levels I have worked consistently to maintain diversity, within my work and enjoyed seeing people connect in the Industry and beyond. I am thrilled to be amongst such incredibly talented Hair and Beauty professionals. 
This award is not about me but to so many of you, who enjoy using makeup and skincare, I promise to deliver my expertise and knowledge about the many fantastic cosmetic  brands to all races, all skin tones all genders and all ages.

During 2022 -2023 I began year working as a Brand Ambassador with prestigious brands within Harrods, Harvey Nichols, Liberty London, Sephora and the innovative Space NK. During this time I launched a bespoke Wellness and Beauty Room in Central London for private sessions using organically derived skincare brand FACECLAYS. 

I work with brides and wedding parties to ensure that they are beautiful and confident on their special day.
I would like to congratulate all the finalists, for the awards for their achievements and wish them the best of luck.
I would be so grateful if you could take 2 minutes to cast your vote, if you enjoy my social media conversations, posts, and Instagram and TIK TOK #skinschool 

The process is really simple and it would mean the world to me.

Thank you again to all my clients, wonderful skincare brands to allow me to continue my amazing journey as a Makeup Specialist, skincare Professional 

As a valued follower of my work You are welcome Vote for: Cheryl Huggins Makeup Artist / Specialist /Weddings

Bromley Borough  Category 8  here! Thank you xx

FaceClays Facial Rituals now available at UNTIL

You're invited to join the exclusive waitlist for FaceClays Treatment Room, nestled in the heart of London. As a sanctuary for beauty enthusiasts, skincare aficionados, and those seeking sustainable luxury experiences, we're thrilled to extend this invitation to you.

Indulge in the art of self-care with our luxurious clean beauty products, meticulously crafted to nourish your skin and soul. From the refreshing scent of orange blossom to the soothing essence of Bulgarian Rose, our treatments are designed to instill calmness and radiance, leaving you with a luminous glow.

At FaceClays, we offer a diverse range of treatments tailored to accommodate all budgets, skin types, and tones. Whether you're preparing for a special occasion, getting married, seeking relaxation time, or embarking on a spring detox journey, our skilled team is dedicated to providing personalized experiences that exceed your expectations.

Be among the first to witness our grand launch and embark on a transformative journey towards healthier, rejuvenated skin. Secure your spot on our waitlist today to ensure you don't miss out on this extraordinary opportunity.

Join us as we redefine beauty, sustainability, and luxury in the realm of skincare. We can't wait to welcome you to the FaceClays family.

"As the founder of Faceclays skincare I am so proud to announce that I have a private beauty space in London W1 to offer bespoke signature services. with essential natural and sustainable origins".

Faceclays skincare is tailored without fragrance, animal by products, hand batched for purity, the essential Home Spa essentials box, contains no parabens or harsh toxic products. A sustainable cruelty free organic beauty range of hand blended therapies for each personalised client. Gain confidence and  re-charge with products that embrace a more sensitive skin types and those that suit a more natural ritual.. Your Esthetician will take a detailed skin assessment to ensure that all clients are truly indulged results-driven treatments from the moment they arrive. 


A Holistic skincare guide to Glowing skin


"I believe a holistic approach to beauty and skincare within the internal state is reflected in the outer state of the skin system." 

Cheryl Huggins Founder of FaceClays skincare

In the pursuit of radiant healthy skin, a facial detox is a recommended ritual to revitalize your complexion, by enhancing the skin's natural glow and protecting the microbiome from external damage.

This holistic approach to gaining skin confidence, includes using natural and botanical methods to eliminate toxins, dead skin removal, and sheds the active chemicals that accumulate over time from environmental pollution and makeup. The buildup of skin debris comprises of natural sweat, sebum, urea, ammonia and other compounds. These compounds protect the skin barrier, regulate the temperature, and balance the oil production on the skin surface.

Working with cosmetic brands that contain, organic and natural ingredients, allows you to cleanse and exfoliate without skin irritation , assessments would be recommended. 

Micro-organisms are always present, with a balanced skin ritual, the build up of chemical actives, makeup and suncare residue will be minimal. Many people over-cleanse the skin daily, with harsh chemicals and actives. To ensure that the microbiome is not compromised,we need to maintain a value of around 5.5. A slightly acidic surface aids skin renewal and leads to a soft and smooth skin. This is easily achieved by using dual action cleansers, gentle purification, and makeup removers.

Using balanced products to clear impurities, and excess oils, neutralises the skin surface without stripping its natural oils, revealing a fresher, more vibrant, healthy balanced complexion.

The Benefits

Discover the transformative benefits of a facial detox to remove the skin dirt and clear the surface, What is the best routine and what are the benefits?

We must minimise bacterial pollution and refine the skin's surface, a great skincare routine usually starts with a great cleanser, a balancing skin toner and nourishing moisturisers.To avoid skin damage, and scarring, refrain from touching your face, avoiding picking skin, generally understanding your health, diet, sleep. Keep mental stress reduced to a minimum so that your body system promotes a much healthier skin texture. 

Clearing away accumulated toxins through detoxification, aids regulation of oil and sebum production, which in turn balances the natural PH, whilst protecting the skins surface from the harsh elements. For great skin during the harsh winter months, use active gentle exfoliation, extra nourishnent and topical hydration that may include a sun protection factor.

A seasonal update with a skincare professional, regular skin assessments to upgrade products for your skin, home spa treatments and regular rituals will deliver a smoother more radiant skin. Do you know your skin type and skin condition? With additional massage techniques, daily consistency and knowledge of your basics is key to flawless skin. 

Double cleansing, is a cornerstone ritual of skincare, this ritual will leave the skin with a smoother and brighter complexion. Use natural, clays or hydration masks to exfoliate and deep cleanse. The constitution of clay delivers safe absorption of excess oils, cleansing the skin dirt, removing impurities, softening pore congestion,  removing excessive inflammation,  and breaking down bacteria  on acneic skin. 

Suitable for all skin types the resurgance of clay powders in beauty cleansing, has been one of the growing trends on social media in 2024. Clay has properties that enhance the skin's ability to remove skin dirt, oil-build up, gently removes damaging toxins. The most popular being Kaolin, Bentonite, and Rhassoul. 

Throughout history many African and Eastern cultures have been using clay masks for generations to improve skin, hair and digestive ailments. Commercial clay masks still contain added fragrances, or colourings which can have a negative impact on the skin, some may contain hormone disruptors, carcinogens and toxic ingredients. Consider using naturally organically derived clays as a mask, to reset and balance the complexion, naturally.

Environmental protection 

Our skin is constantly exposed to environmental damage, our role is to shield the skin from the powerful, ultra violet rays from the sun. Excessive sun exposure over prolonged periods can increase the damage to the skin. The process causes photoaging, pigmentation and discolouration, many experience changes with darkened age spots, including loss of skin tone. The result of over-exposure to the sun and UV tanning leads numerous clients, to need a broad-spectrum sunscreen to protect against the damaging UVA and UVB solar radiation.
Limit your exposure and add sunscreen on a daily basis, use great cleansers to remove any product residue on the skin at night.

Natural Skincare Brands and your personal preference

When creating a brand or launching a facial care line, the process of formulating can be difficult, often natural or organic brands use natural preservatives in skincare products, including potassium sorbate. This is often considered a safe and effective way of using harmless botanicals to cleanse, nourish and hydrate the skin, they are usually created on a smaller basis, sustainable and fresher! Other additives for preservatives will be minimal, some founders may include Salicylic Acids ( BHA's) to regulate, even texture, deliver a balanced regular skin tone. 
Also explore, oils, herbs, plants, botanicals, green or numerous types of clay, to protect and cleanse the skin within a safe holistic option, especially if you are prone to sensitivity, breakouts, why not indulge a cleansing routine to enjoy a treatment menu, whilst including a great match for sensitivity, family and teens.

Fun ways to create and enjoy your daily beauty rituals include, adding facial steaming, hot towels, anti-pollution products and massage.  Source products that give protection from blue light, safeguard your skin from aggressive fine lines and ageing. Vitamin C or retinols can assist the oxidative process. The impact of digital screens, cause the breakdown of collagen, accelerates the aging process and modifies the circadian rhythm. The skin repairs and cells regenerate at night-time so try to avoid or cut down your use of digital products before bed. Research has shown that consistent changes in the skin cells, can trigger a response to the exposure of blue light. 
The build-up of nitric oxide unfortunately makes the skin, more prone to sensitivity and further cell damage. Limit screen time and incorporate anti-oxidants to your skincare ritual stay hydrated and keep the skin nourished.

Free radicals are scavengers in the environment that can cause additional damage when the levels of antioxidants are low. Use the best protection to protect the skin from the most harmful damage that causes skin ageing and cancers. Air pollution has been seen, in research to stimulate skin inflammation and impairs collage again leading to the breakdown of collagen and elastin that supports the structure of the skin.

Mineral sunscreens are great and most do not contain the ingredients titanium dioxide or zinc oxide which are used to block out the sun, however chemical sunscreens absorb the light and may offer more protection from the harmful UV rays. Products that add additional SPF are great options, remember even on days that are not so bright and sunny UV damage may still occur, so protect your skin daily.

Nourishment from within 

Vitamin A, Retinols, Anti-oxidants, Niacinamide or Ferulic acids willgreatly improve and elevate your skincare and beauty routine, also enjoy a nutrient rich diet. Food and health supplements that include magnesium, potassium and calcium, combined with proper hydration and sufficient sleep, may deliver healthy immune support. A balanced diet, excercise regime, and reduction in mental stress will improve the quality skin, hair and nails, working wonders to reduce fine lines, wrinkles and the initial signs of premature ageing. 

Say a huge NO to most or all synthetic sugars, frequently used will cause sensitivity and damage to the skin barrier. Reduce the use of caffeine and alcohol for a balalnced radiant complexion. Vitamins including A+ C with serums and moisturisers are beneficial in skin repair, immunity support and protection.

 A balanced use of supplements, organic vegetables and scale balanced nutrition can aid positive gut health, top tips include staying hydrated. During the Winter months when the temperature is raised or becomes drier, especially when at home or work with additional air conditioning, by lowering the home or office temperature you can support the hydration of the skin. Stop using hot water when washing the face, only use cool water or products that contain nourishing and moisturising ingredients, one of the main favourites include the popular hyaluronic acid molecule is a humectant that retains moisture naturally found in the human body. 

Beauty Essentials for hydration and cleansing 

Drinking water is one of the most effective tool for internal detoxification, incorporate hydration into your daily routine, to flush out the toxins from your liver and kidneys. Rinse your face with cool to cold water to eliminate the beginning of broken capillaries, red veins, rosacea, when attending the Gym, wash away sweat immediately after working workouts. Cleanse your phone from bacteria on a regular basis, AVOID touching your face to minimise exposure to germs and bacteria, clogged pores can look enlarged or bumpy and blackheads or comedones may appear once the pore becomes clogged with skin dirt and natural oils.

To reduce sensitivity use naturally or organically derived botanicals, source ingredients that are fragrance free. There are many brands that contain botanicals, science with natural plant based goodness that seal in moisture, keep the skin protected with SPF, and dont add unnecessary products to your skincare ritual. 

Targeted and effective skincare Rituals 

Protect the skin equilibrium by incorporating nourishing serums, treatment oils and vitamin boosters. Vitamin C is recognised for its brightening properties and rich antioxidants, can protect your skin from free radicals, fine lines and loss of brightness. Tailor your skin routine with the best active ingredients for your budget, address specific concerns immediately and  boost overall skin health. Invest with a steam treatment, additionally add organically sourced herbs. aiding blocked pores and refining rough texture.

FaceClays skincare aim to provide an effective holistic range of 'Spa at Home' collection that harnesses the power of nature to cleanse, hydrate and revitalise your skin leaving it fresh nourished and energized. Use products that protect your skin daily, exfoliate weekly and learn how to avoid the build up of skin debris by aiding blocked pores and refining rough texture.Using organic skincare daily, alongside holistic therapy rituals provide a framework of traditional cleansing, hydration and nourishment for radiant glowing refreshed skin every day without the outlay of expensive formulations. 

Enjoy a balances skincare routine using balanced products that deliver results, safe and sustainable for the planet and beautifully radiant skin health.


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