UK based makeup artist, skincare specialist, beauty blogger. She is the founder of the Podcast series

FaceClays Natural Beauty Mask

FACECLAYS is a skincare system that delivers optimal radiance, using ethically harvested plants, without toxicity as it is free from parabens, no animal by products and no additives that are harmful. This vegan friendly facial formulation, harnesses the power of botanical herbs. The hand created 'straight from nature range includes exciting holistic facial therapies within a spa to you at home. This popular clean beauty skincare system, was formulated in the UK using ethically sourced ingredients. 

Esthetician Cheryl Huggins understood from the age of 12, the importance of great skincare  that delivers amazing results. 
Having used plant based beauty for her whole life and following with traditional recipes from her Mother, this small delightful range is free from toxic chemicals, and looks to align followers that wish to begin their Clean Beauty journey. 

 Earth. Plant. Skin. 

Glass skin with Blogger @JessicaAllen instagram
Deep cleansing with FaceClays 'radiance mask'

Glamour with @jessicaallen

In my heart I was always looking for ways to explore, the many simple ancient traditions of environmentally friendly, ethical beauty from around the globe. Many of the the skincare rituals embraced a sense of connection, to the planet, our life force. 
My research showed, that by embracing a total minimalist approach, anyone can begin their journey, by checking the ingredient in their current skin care choices. 
Her product range was created whilst harvesting ingredients, creating hand-crafted products, for herself and her clients. My tireless commitment was to to find other dedicated brands that care about its environmental responsibility, and to save the planet.

"I am so proud to have created bespoke specialist treatments and products, that combine cultural traditions with spa beauty rituals. Skincare to suit your lifestyle and provide optimum skin health for all ages and all skin types including men and teens."

                                      Cheryl Huggins Founder of FaceClays 

SHOP and buy your exclusive Beauty Mask HERE  faceclays

FaceClays 100% Natural Pure Premium Clay

Beauty, Makeup and skincare has been my passion and life for more than 30 years.
I have been fortunate within my Career, to have had, the opportunity to train alongside the very best educators, from London, Paris and Japan.

This effortless, multi-action skincare product, is considered one of the world's most powerful facial cleanser, from the natural power of the Earth and can be found in many of the most luxurious beauty brands.  

Beauty Queen Cheryl Huggins LIVE on  'Channel 5' Bargain Brits

Why I created the FaceClays Beauty Mask?

"I created this product  deliver a beautiful premium quality, superfine clay that is perfect for all skin types. Pure Clay masks provide superior skin renewal, with gentle exfoliation. For the best results, I highly recommend to use once a week to draw out toxins and impurities especially during these difficult times of high pollution, and sensitivity.
The FaceClays mask is a non-ionized clay without preservatives, additional fragrances or colourants, that comes from isolated quarries in a wild environment. The excellent mineral content, offers a far superior experience than most clay mask.

After months of Independent testing with fantastic natural manufacturers, I am excited to announce that I will be launching my first ever 100% natural and cruelty-free facial product that contains no GMO's and suitable for Vegans." 

If you are in the UK and would like to be on your skincare game for 2022 JOIN me on Instagram 


What are The Benefits of FaceClays 

 During this Global Covid 19 Pandemic, there has been a significant rise in the number of people experiencing breakouts, pimples, stress, redness, and blemished skin during global lockdown. The lack of exercise, fresh air coupled with stress, 'Mask Acne' a new condition was prevalent.

It has been reported that as a direct result from the continual wearing of facemask coverings,  for many front line workers caused 'acne mechinea' a skin condition caused by prolonged wearing of the face covering. The constant moisture, collected from both heat and friction upon the skin, especially around the cheeks, nose chin and mouth cause extra humidity. This can be an ongoing source of discomfort, I would highly recommend to use a mask made of natural fibres allowing your skin to breathe.

What is Ayurveda Beauty?

The very first skincare products in ancient history, were made from CLAY, with face masks, hair and body treatments, including heated poultices, and traditionally created herbal medicines. The term Ayurveda in holistic beauty means 'balancing life'  bringing about a connection with Wellness, that will nourish the mind, body and cares for the protection of the planet. This pure white clay is 100% natural premium grade, that aids and delivers radiance, soothing and balancing healthy skin. The use of ingredients from the earth to skin, works well with Ayurveda Beauty, Aromatherapy and including Holistic therapies.


It is documented that Queens and Royal families across many continents, used clays for traditional ceremonial rituals,  harnessing its power to heal the mind and body on a daily basis.
 Using natural clay products has been a joy, especially when providing clients with the first steps to minimal beauty, clean eco-conscious skin care system. This clay is called white clay, and is one of the oldest Earth's clays, providing the most gentle, cleansing and soothing protection for everyone, including men and teens.

Thank you Mr Paphitis for your Tweet! 

Key Benefits of Pure Radiance FaceClay Mask 

  • Helps to reduce congestion, calming, deep cleanse impurities, anti-bacterial properties, effective treatment against pollutants and forms of acne.
  • Good for normal, sensitive, allergy prone, men, mature, congested dull and youthful blemish prone skin.
  • Tones, brightens, freshens, reduces redness and repairs the skin, helping to redefine natural contours.
  • Made with natural pure, fine quality grade, 100% cruelty-free kaolin clay, is vegan friendly Its healing powers were adored by many Queens including Nefertiti, Cleopatra, the Queen of Sheba used some of the worlds best and natural clays  for their miracle skincare routines.
  • FaceClays Radiance Mask makes it perfect addition to your beauty routine, for calming and soothing the most sensitive, or irritated of skins.  For the best results after application rinse off and apply your favourite moisturizer or serum  

HOW to USE your FaceClays Beauty Mask 

Apply your mask mixture to freshly cleansed skin.

15 minutes for oily, congested skin

10 minutes or less for normal and combination skin

10 minutes or less for dry and mature skin

Please book in for a FREE online consultation 

The consistency of your clay mask on application, should resemble that of toothpaste, use two teaspoons, blend to a lump-free smooth texture. Use a small amount of spring water, or a pure balancing herbal, pure distilled water, mix to a smooth paste .
 The silky texture is then easily applied with a brush or your hands to your face and neck.

Leave on for 10-15 minutes according to your skin type and skin condition.

Wash or rinse off the mask BEFORE it is completely dry for best results.

Regular weekly use of your mask will keep the skin healthy, calm and soothe break outs, blemishes, mature skins feel nourished,  glow with radiance and  feel and look balanced. 

Makeup application will look smoother, skin will be less irritated, redness calmed and fine lines of dehydration hydrated.

 Congested pores refined, the detox action will balance the skins natural ritual of repair.

Small amounts of clay can be mixed and used as an individual spot or blemish treatment

 (back acne included)


If you are not sure, or have allergies or any sensitivities a Patch test behind the ears 24 hours before use, is highly recommended to ensure your safety, and to avoid allergic reaction on the face.  Mix a small amount of the product and apply, leave to dry on the skin. then rinse off after 24 hours

Please contact your doctor should any irritation arise wash off product do not use any creams or medicated product. 


FaceClays and Cheryl Huggins take no responsibility or liability for irritation or rashes please contact for discussion or consultation.

The results... radiant skin, smoother texture and more refined, working in harmony to achieve a natural glow, everytime.

PRE_ORDER your FaceClay 


FaceClays £12.00

 EMAIL Link to Register and receive updates including new product launch details here


SHOP order your faceclays HERE

Join us on Instagram, or FACEBOOK 

 Like, Comment and share your skin masks looks by uploading your photos, we would love to see your fun mask pics on the link below.


Use #faceclays #beautymask 

KISSES 💖Cheryl xx

UK All enquires +44 7947 821 991

Makeup, and all things Beauty with Cheryl Huggins

Recently, I was asked to Glam these two beautiful young ladies for exciting September events, as a Pro Artist and skincare specialist, whilst totally makeup obsessed, I was able to work in the Beauty Studio at Boots UK in Kent. I created and  delivered these stunning natural looks, using the wonderful selection of budget and premium brands.
I had so much fun being creative in the beauty playground, with far too many products to choose from.

KissStory Festival Beauty

Channelling Festival vibes, and free spirited beauty, the skin consultation had to ensure that the makeup stayed in place, so the skin prep was very important. I used Benefit Pore professional face primer and setting spray as first and last skincare steps to ensure that the makeup would look great, all day long! 
A dash of blue for impact and to bring out her eyes, blending up to the creaseline with a hue of pinks.

Estee Lauder Double Wear foundation, created the flawless skin look, afterwards completed her photo ready concealing, with Fenty Beauty Pro Filt'r.
Her strong and beautifully shaped brows were set and arched with, Benefit Brow Goof Proof and Brow setter product, to tame and smooth stray hairs.
A dusting of Huda Beauty Obsessions eyeshadow palette, with Pixi Lash line ink liner on the outer corners, with shadow smudged in lashline on the bottom lashes.

Yes her eyes are that blue, no contacts!
we dusted her cheeks, centre of the nose top lip lightly, with Benefits Hoola matt bronzer, and Fenty Beauty Diamond Bomb hi-lighter to give a natural warm glow.

To complete the look we used Smash Box liner and created lip drama with their stick gloss, with supreme lash styling from Eylure. 
Stunning and Festival Ready

Celeb Night Out in London

A night out in London at a celebrity event, prompted Sarah to book her MasterClass makeover, and was keen to wear a soft glam with the emphasis on the skin and her sultry eyes.

Celeb Night Out in London 

After an initial skin and makeup consultation, with Sarah we used the Fenty Beauty Pro Fil'tr soft matte, for her flawless skin and used a concealer from the same range to brighten the eye area.
 The skin base was set using Clinique blended face powder, completed the complexion stage smoothing brows with Benefit Brow Gel, for a natural arch.  The final touches included a spritz with long lasting setting spray from Benefit cosmetics. 

The Morphe palette we loved had a selection of beiges, neutral eye-shadows, with glistening ambers for the lid and under the brow area.

I curled and applied lashings of mascara from Maybelline in very black. Bare Minerals skin loving natural mineral friendly contour powder for apple of the cheeks, to complete this glamorous look we opted for neutral glam pearlised glossies from Smash Box cosmetics.

Sarah loved her soft Glam, sun-kissed makeup look and will be back for more sessions!

Would you like to learn how to create or have a Makeup Masterclass look created for your special event 



Wedding Makeup Summer 2021 Cheryl Huggins

 Wedding Makeup Summer 21

Beautiful bride Christine

I will work with you to create your wedding makeup beauty and skincare looks. As an elite professional working in the Industry for over 20 years, I can create makeup packages for the entire bridal and wedding party.

Christine Bride 

cheryl huggins business reviews

Makeup and Beauty Area

I believe that all brides are individual and my makeup enhances your natural beauty providing that extra layer of confidence and glow on the day.

A makeup Trials is recommended prior to your day, and is available for you and your bridal party upon request.

 Check out my work on Instagram

I work in Bromley, Chiselhurst and surrounding areas

Camera ready, Confident and flawless 

I also offer bespoke packages for hen nights, birthdays, Anniversaries, Corporate headshots, Fashion Shows, Proms, Makeup and Pamper parties.


How to look professional for your Business Headshots + Zoom

The Gut Expert Nishta Patel 


Makeup Tips for Business and Zoom in 2021

1.  Great skin is the foundation to any  look.
Ensure your skin is shown in the best, light and condition it can possibly be with lots of rest, by staying hydrated. You will find that if you use natural hydrating spritzers, and radiance boosting moisturizers prior to your photo shoot the results are fantastic on camera.

Now is the time to keep your skin routine in check. Keep it simple and avoid changing your skin care products, or using a multitude of different brands within your usual beauty routine. Maintenance and consistency is the best remedy if you are prone to breakouts, especially in the days leading up to your photo-session.

There are many quick fix spot remedies on the market to immediately to combat dry patches or reduce breakouts caused by excess surface oil. Look out for natural brands to safely repair those unsightly blemishes that always appear, and under no circumstance pick or break the skin surface, as it may lead unfortunately to surface damage and even scarring.

2. Begin with a primer to create a smooth base.
Plan to prep and prime any unwanted skin textures, by smoothing surfaces, healing marks and blemishes, to refine your complexion. Groom and pluck any stray brow hairs naturally, brush hairs upwards and neaten your browline to show the natural shape. A 'tidy up' will lift the eye area. If you wish to darken the brows or hide any grey including disguising sparse areas, use a brow product, or have them professionally tinted.
Now is not the time to have that fabulous micro-blading session, save that for after your planned photo shoot. This will ensure that you have no unavoidable puffiness or redness in the area, the brows are the frame for your face, try to keep it natural. A 'sheer or glowy' natural complexion will keep your brand image as professional,  one that reflects your Industry.

Ruth Rey Clark
Oasis Accountants

Colour Match 
Does your skin become red and easily flushed? Are you prone to uneven texture or high colour, there are some fixes and products available to calm the skin, camouflage and conceal high colour. Do you have acne scars or any distinguishing marks, that you would like less visible, speak with the Photographer or Makeup Artiste and let them know your skincare and image concerns.

3. Camera
To avoid having a tired look on camera, create shade and definition by lightly dusting your best features with a light, warm toned highlighter, this will allow your natural radiance  to shine.  When using illuminating sticks, powders and blushers, always remember, don't overdo it! A little, perfectly placed product is more flattering, remember to hi-light the features you like.

Pay attention to colour washes and flashback which can occur from using products that reflect colour pay off, if possible seek advice from a professional makeup artist prior to your shoot or on the day. and always check your skin and neck shade, several times in the mirror and through the camera lens. This technique will ensure the  application and positioning of your skin base colour, is not too heavy for the digital video or photo image. Your confidence will be evident on film when you view your image through the eyes of the photographer. 

By using flattering colours, simple images you can let your confidence and your business branding take the lead, without the need for heavy makeup.

4. Practise makes great branding
 Perfect that smile, and check your poses with the camera crew, ask where your eyeline focus should be.  This will give you the best shots especially if you have created 3or 4 poses to look your very best. Use your phone to practise your best looks, and facial expression. If your daily makeup routine includes heavy eyeliner, lots of bronzer, lashes and blush, we would recommend that you check how it looks on camera, does it flatter, try and take a selfie to view and check that all looks great. Trying different angles and positions always helps!

Does your desired makeup look depict your business, or your brand. If you don't wear or like lipstick you can try a nude lip liner, or  natural balm, one that is similar to the colour of your lips, gently outline top and bottom lip, and blend into the lip using a great nourishing gloss. This avoids any dryness becoming evident and gives a natural look to the final photos.

The Holiday fixer Elle

5. Dress to impress
Choose an outfit that makes you feel and look confident, everything is important, as you are about to project an image that will be used for all social media and business platforms. Take into consideration colour, season and weather, look at other headshots or video images for the platforms you intend to use your image on. 

If you are speaking on Camera, practise and practise again, take a look at some of the worlds leading Entrepreneurs, and learn, delivery, clear speech, remember to breathe and speak slowly.
If a pose or position feels uncomfortable for you, it probably will look uncomfortable on camera. Use props that signify your brand image.
Try having the photographer shoot from the chest angle, this way it elongates the body, makes you look taller, confident and more powerful.

Above all Relax, and enjoy! you got this...

Online Skin Consultation with FACECLAYS

Custom made Skin CLASS 

Want the ultimate online skin consultation, why not book a bespoke appointment to update your beauty routine in an instant, book our concierge beauty services for you to enjoy supercharged skin. 

Learn professional tips and tricks with an experienced skincare 

Licensed. Qualified. Verified.


Enjoy Summer #glowup 2021 with natural and carefully chosen bespoke therapies according to your personal beauty needs. An analysis of your skin, looking at your product usage, prescription suitable for your skin and your skin goals. 

FaceClays glowing radiance face mask

FACECLAYS Skincare consultation 30 minutes 

The facial consultation is on Zoom or Face to Face and will work to target your skin concerns, including environmental damage, areas of sensitivity, and your product usage.

Consultation is available for all skin types and including Teens and Men. 

*check your skincare routine and discuss skin goals

*best practise

*how to upgrade your skincare

*product recommendations + anti-aging

*group workshops or classes are available


All facials include ancient massage techniques from Japan and Paris for radiance.

Luxury FaceClays Anti-age Facial  90 minutes

Natural Facial oils + Gua Sha massage for sculpting and de-puffing

Clarifying skins surface, tone and brighten with moisture rich oils and bamboo lavender soaked, hot towels. In just a few sessions you will notice a clearer more balanced skin. Using the innovative premium 'china clay' FaceClays beauty mask to lift impurities, brighten skin, and relieve congestion, soft and smooth. To aid the skin's natural barrier, this therapy will focus on targeting fine lines of dehydration and dryness, includes a relaxation foot and head massage.

Great therapy for total relaxation and stress relief.

Signature FaceClays Facial 60 - 40 minutes / Men and Teens

Created to deliver instant hydration, soothe the signs of irritation or congestion  and to improve the general health of the skin. Guided treatment for deep action, mineral packed facial and skin repair. 

Cleanse, Brighten, anti-bacterial, nourish and repair.

Your chosen skin boost includes ancient massage techniques from Japan and Paris, including cleansing, exfoliating, gentle extractions and anti-aging lymphatic massage a unique combination to maintain youthful complexion and defined facial contours.

Mineral and intensive purity provides additional cleansing, to soothe and calm irritated and skin needing protection from environment and mask wearing.

All facials are bespoke and suitable for all skin types, oils and products are chosen according to skin type and skin condition.

For more details on booking your on demand FACECLAYS facial consultation or facial massage 

#cherylhmua.subscribe here

Fathers Day Gift Ideas

"Grooming must have for stylish gents! "

A 100% natural formulation for brighter and clearer, fresh healthy skin.

Used for centuries to remove excess oil, congestion, blocked pores, including clarifying and smoothing uneven texture.

This clay mask is perfect for gentle detoxification, calming and restoring skin that has been damaged by acne, breakouts and redness caused by sensitivity.

Works in synergy with any skincare routine and comes in a stylish black zip lock pouch in two sizes.

With Fathers day approaching why not treat the one you love to a skincare package, that is mineral enriched, cruelty-free, and a natural healing skin cleanser.

Chemical and toxin free, this vegan friendly easy to use cleansing ritual delivers amazing results, as a mask and can also be used as a face wash for daily use. 

Order Here faceclayslondon

Mini £5.00 Full size £10.00

FACECLAYS  Facial cleanser 

Book your FREE consultation HERE 

How to use your Clay Mask for the ultimate Grooming 

Apply your mask to clean skin.

15 minutes for oily, congested skin

10 minutes or less for normal and combination skin

10 minutes or less for dry and mature skin

Please book in for a consultation if you are not sure of the time you would need, to leave it on the skin.

The consistency of your clay mask on application, should resemble that of almost toothpaste, with a lump-free smooth texture. Use a small amount of spring water, or a pure balancing herbal, pure water to mix and make your clay mask.
 Make a wonderful paste texture that is easily applied with a brush or your hands to your face and neck.

Leave on for 10-15 minutes

Wash or rinse off the mask BEFORE it is completely hard for best results.

Regular weekly use of your mask will keep the skin healthy, calm and soothed, 

Makeup application will look smoother easier, skin will be less irritated, redness calmed and fine lines of dehydration smoothed.

 Congested pores refined, the detox action will balance the skins natural ritual of repair if used, on a weekly basis.

 Take 2 fingers and gently rub in areas of concern to aid lifting blocked pores use a few days after or before shaving!

Small amounts of clay can be mixed and used as a spot or blemish treatment

 (back acne included)


If you are not sure, or have allergies or any sensitivities a Patch test behind the ears 24 hours before use, is highly recommended to ensure your safety, and to avoid allergic reaction on the face.  Mix a small amount of the product and apply, leave to dry on the skin. then rinse off after 24 hours

Bridal + Wedding Makeup Services Cheryl Huggins Bromley

"The absolute best makeup artist I've ever had! Look no further Cheryl goes above and beyond what you would expect.."

  Bridal + Wedding Makeup Services Cheryl Huggins Bromley 

Client Review 

Cheryl,­ I­ just wanted to take ­the time to say a hug­e THANK YOU for every­thing you did prior t­o and on the day of t­he wedding... Our meeting before ha­nd you took the time ­to go through colours­, styles and differen­t options for the bri­desmaids, my mum and ­I.
nothing was too mu­ch trouble and you re­ally set our minds at­ ease! On the day you arrive­d ahead of schedule s­etting up, and keepin­g everyone including ­myself very calm!! My­ bridesmaids looked absolutely stunning, a­nd everyone was comme­nting on their eyes a­ll day,
 You created b­eautifully subtle smo­ky eyes to complemen­t the grey and yellow­ theme.

For my makeup­ I had some false las­hes with a gold/brown­ theme to the eyes, f­inished off with some­ winged mascara. I ab­solutely loved it and­ felt beautiful. For ­my mum you adapted th­e makeup to suit her ­needs, and listened t­o what she did and di­d not want, she was u­tterly thrilled with ­her natural look, you­ are a very talented ­lady!!! 

Your attention to det­ail, kindness and jus­t calm presence made ­the morning of the we­dding one of my favor­ite parts of the wedd­ing day! You went abo­ve and beyond what an­yone asked of you and­ I really cant thank ­you enough for being ­quite frankly AMAZING­! I would not dream of ­getting my makeup don­e by anyone else ever­ again! All my fond regards t­o you

Mrs Becci Warburton­    

The beautiful Mrs. Becci Warburton

Mother of the Bride 

Mother of the Bride
Bridesmaids +  bridal Party
Beauty Services 
Hen Night beauty Spa 
Groom Services

Cheryl Huggins 
07947 921 991 
All images Courtesy Mrs. Becci Warburton 
Makeup Artist Cheryl Huggins 

For more Makeup and Bridal Beauty contact me

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