Imats 2017 London

The Crème de la Crème of the make-up world arrives for IMATS on 19th -21st May 2017 in London.

When: Make-Up Artist Pro-Card Event 3 to 7 p.m. Friday, May 19th May 2017 
General admission hours 9 a.m. to 5 p.m. Saturday, 
May 20th  General admission hours 10 a.m. to 5 p.m. Sunday, May 21st May  
Where:  London Olympia National, W14 8UX

Education and versatility are key to a career in make-up artistry, and the International Make-Up Artist Trade Show London provides that in abundance. Returning to Olympia National May 19-21, IMATS London will offer an international roster of top make-up artists teaching classes, doing live demos and sharing dynamic stories.

A wide range of make-up vendors will be there, such as Urban Decay, Bobbi Brown Pro, Make Up For Ever Paris and M.A.C. Cosmetics, join them at the event to view their top products and tools.
Come see what new products they will unveil, or rediscover old favorites. 
Learn tips and tricks from the pros! 

Catch the Amazing Kat Von D Artistry Collective 

Barrie Gower, another keynote speaker, prosthetics supervisor for HBO’s Game of Thrones and Emmy winner for outstanding prosthetic make-up will be offering a technique power-up and will be stopping by to drop some make-up wisdom.
With something for everyone at every level, could you be looking for some professional beauty tips? Beauty make-up gurus are around every corner at IMATS.

Image: Kimberley Weber 

Bridal makeup guru's Hannah Martin and Kate Walker are leading make-up experts, and will be discussing and demonstrating how to achieve flawless, beautiful bridal looks. 
Seek out Roque Cozzette for his discussion and demonstration: “Beauty Make-up, Imagery and Mixology.” 
Join Peter King make-up and hair designer for Pirates of the Caribbean as he graces the stage. King is recognised for his work, and subsequent Oscar, in The Lord of the Rings: The Return of the King.

Another epic event at IMATS London 2017, will be the Battle of the Brushes this years student competition for characters is themed Guardians of the Galaxy. IMATS is produced by Make-Up Artist magazine, a division of Key Publishing Group. IMATS is held annually in Los Angeles; New York; Vancouver, British Columbia; London; Toronto; and Sydney. Make-Up Artist is read in more than 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key. The show is open to ages 16 and older. For tickets and more information, go to
I look forward to joining you, at this Innovative and educational event, next weekend
Cheryl xx

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© Cheryl Huggins

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