UK based makeup artist, skincare specialist, beauty blogger. She is the founder of the Podcast series BOSSWOMAN.co.uk

Face Serums

How Do Face serums age proof your skin?

A good face serum is one of the most important things you can put on your skin, however never miss using your nourishing moisturizer or that all important beauty protector ...sunscreen!


Japanese technology has created some of the world's best and Iconic beauty brands, the most super flawless 'Mochi Hada'  'Rice skin' the trend now replacing Glass Skin. This skin looks plump, hydrated, flawless and takes little effort and we are able to delightfully  share the traditional methods surrounding, the once strict cultural beauty secrets and regimes.

I was so fortunate to have trained and worked as the UK National Makeup Artist and Lead Skincare specialist for the leading Japanese brand SHISEIDO, when on your next Beauty shopping trip the brands to look out for, are SK-11, SUQUU and not forgetting the no.1 selling range namely Decorte. This small bottle of Liposome enfused moisture delivers every skincare addicts hydration dream, it is pure luxury, the Best of the Best.




#1 Selling serum in Japan, for high-quality moisture to keep skin in prime condition
Regenerative Face Serums.



Serums are in fact light-weight moisturizers, with a much lighter consistency than face creams, as they often contain a higher concentration of active ingredients. The smaller molecular weight and silky textures can nourish the skin intensely and deeper than a heavier day or night cream. 
By delivering a more potent dose of skin luxury, with cocktails of active botanical, peptides and a host of fast acting ingredients,  when used on a regular basis this product can provide more anti-ageing benefits. One of the biggest differences and benefits is that they tend to leave out the petrolatum or mineral oils that keep water from evaporating, are usually water based, and may leave out the additional water found in most creams.

As with Japanese skincare they will most likely be the most costly product in many skincare lines. When do you use this jewel of a product? Immediately after cleansing and prior to that moisturizer. Too expensive for am and pm use, then add a few drops in your hand and pat lightly to the face. 



Mixing and blending of oils and botanicals in a Pharmacy that includes natural beverages

What types of serums are available?
As we age the skin naturally loses the ability to retain moisture naturally, the best skincare serums will contain some of the following ingredients, however there are so many that, I have picked a few of the most popular ones.

Vitamin A derivatives or Retinoids have exfoliating properties. They were first used topically to help acne sufferers, and became acclaimed for clearing pores, improving dull skin, users recognized how much these trendy formulas helped with fine lines, skin texture, often revealing brighter clearer skin with softer smoother wrinkles. Another favorite of mine, which I take daily is Vitamin C, normally found within the epidermis (top layer of the skin) it is a very potent anti-oxidant that works to neutralize free radicals and environmental pollutants that can progressively ultimately damage the skin. Transported through the cells from the blood vessels in the secondary layer, the Dermis, thus repairing skin injuries, and providing an increase in protection from photo-sensitivity UV damage including cell regeneration.
Hyaluronic Acid is essentially a large sugar, that appears in the connective tissue in our skin, it's job is to retain moisture by keeping the cells plump. One molecule can hold up to 1000 times its own weight in water and is far too large to penetrate into the dermal layer therefore, can be added to topical creams and serums to provide temporary improvement to surface lines and wrinkles. Botanical oils and extracts naturally contain some of the most nourishing and regenerative properties that we could give our precious skin.
They are packed with amino acids, antioxidants, fatty acids, phyto-nutrients, and essential vitamins. These are my favorite group, containing the most natural derivatives.



The Organic Pharmacy Anti-oxidant Serum

The Vitamins, Botanicals, Stem Cells, and Acid derivatives that are available to purchase in the high street, will have a much lower percentage, than professional grades. Make an appointment to see your Dermatologist to look at the best skin regime for you, especially if you are trying to  look after your complexion and wish to address specific skin issues, like Acne, Rosacea, or even Pigmentation and dark spots. Skin care products and skincare additives are kknown for their effectiveness, if using the correct serum it can be a key factor in prevention, or slowing down some of the early signs of premature skin ageing. If you could only use one or two skincare products for the rest of your life, I would highly recommend that you use a serum alongside your moisturiser and sun protection that should have been carefully chosen for your skin type and skin condition..

How do you use this wonder Serum? 
Immediately after your cleansing regime and prior to that nourishing moisturiser, take a pea size amount, if it's too expensive for am and pm use, then add a few drops in your hand and pat or massage lightly to the face. As with Japanese skincare they will most likely be the most costly product in many skincare lines. 

Next to Korean Face Masks this is the must have item for smooth, flawless skin, in 2020 Trust me you definitely will need one in your skincare routine and bedside cabinet.








Enjoy Choosing your Serum 

Cheryl 


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