My Day at Professional Beauty London 28th -29th February

My Day at Professional Beauty 2016

London's International convention Centre 'ExCel' played host to 800 brands this year, at the largest Professional Beauty exhibition in Europe. I traveled with Beauty blogger Little Miss Sing Song from Kent to explore the latest innovations, and evolving Skincare and Beauty techniques from around the Globe.

I was really looking forward to reviewing many of the exciting new beauty product launches and visiting a few educational seminars.

As a Professional Makeup Artiste and Beauty Therapist, we are constantly searching for amazing brands and innovative products for clients. Professional Beauty is a one 'stop shop' for students, lecturers, retailers and distributors. This 2 day London Beauty seminar created fevered excitement on social media with therapists and attendees tweeting and posting several weeks before the Event. This same energy and excitement was also present in the vast competition halls, creating a buzz at all of the Educational seminars.

I was surprised at the vast array of International treatments, and IT Technology for Salons and Spa's from high performance Global companies. I stopped at the cutting edge Glitter nails, Mink Lash Bars, Immaculate Teeth whitening, and a throng of willing creative massage therapists. I was aware of the huge line of students, firmly positioned at the Counter of UK the favourite blogger's brand. Many therapists were not to be able to shop view or purchase at NYX due to the 60 minute queue. I left the hardcore makeup and nail students to continue in their retail quest. 

I was more than happy to find a more sedate relaxation area, with spiritually awakening Spa Therapies to soothe my back, neck and shoulders. Hurrah, No gimmicky therapies! Gone are the 'Fish Pedicure' or 'BeJazzling' Brazilian styled ladies garden this year! I loved the Brow Bars and innovative makeup glitters for the body, lips and eyes..Simply DIVINE.

The products, and Celebrity endorsed brands were a huge influence, especially on the large spray tanning stages. The St.Tropez seminar was excellent, with a flawless display that created a Summer Glow that was streak free with none of the familiar tanning fragrance. I was most impressed at the 'ShopnDrop' station, where those laden with recently purchased goodies could unload, shop and go onto more stands 'Hands free', an excellent idea and a Beauty blogger's dream!

On arriving at London ExCel, I spied the Award winning UK Celebrity hair stylist Derek Murray, and Charlie Kerr who were also attending Salon London at ExCel. Desmond invited us to visit The Professional Hair Show to view his hair demonstration, on the Live Stage.

I finished my day in the Press room enjoying a glass of Bubbly...and enjoyed the delights of a vibrating Foot Fetiche pedicure, check out the review!

Celebrity Stylist Desmond Murray

                                                        Photo Credit Professional Beauty

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© Cheryl Huggins

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